News Updates

CEO & Film Commissioner Carole Vivier to Retire from Manitoba Film & Music

Posted on August 28, 2018

After three decades of leadership and passion in Manitoba’s film and music industries, MFM CEO & Film Commissioner Carole Vivier has announced her retirement, effective June 2019.

Vivier has been with the corporation since 1985 and has served as its leader for the past 26 years. She is known locally, nationally and internationally as an ambassador for Manitoba filmmakers, musicians, producers, creators and crew.  She has been a champion for independent artists in their earliest efforts including Guy Maddin, The Weaktherthans, Doc Walker, The Crash Test Dummies, Norma Bailey, Tanya Tagaq and many others.  Strategic and entrepreneurial, Vivier pioneered the first film tax credit in western Canada in 1997. During her time at MFM, Manitoba’s film production volume has grown from $12 million in 1992 to over $173 million in 2018. Through the international relationships Vivier built as the province’s Film Commissioner, six of the six MPAA / Motion Picture Association of America Studios (Warner Brothers, Sony / Columbia, 20th Century Fox, Disney, Paramount & NBC Universal) have also filmed in Manitoba, as well as many other renowned studios and producers such as MGM and Amblin. The province’s music industry has similarly blossomed into a major economic driver, with more musicians per capita than any other province.

“I am grateful to have been a part of this industry for the past three decades and to witness the growth and success of our amazing artists and professionals,” said Vivier. “I am immensely proud of the talent in this province. Although I will miss MFM, I am tremendously encouraged that a strong foundation is in place, from which new talent can reach even greater heights. The future of film and music in Manitoba is very bright.”

“Congratulations to Carole on leading MFM for the past 26 years. Carole has been an excellent ambassador for Manitoba and I sincerely appreciate her dedication and contribution towards building Manitoba’s film and music industry,” said Manitoba Minister of Sport, Culture and Heritage, the Honourable Cathy Cox. “I also thank Carole for her tireless efforts to promote our province as a great place to produce music and film quality productions.”

“We wish Carole the best and want to thank her for her extraordinary work at MFM,” said MFM Board of Directors Chair, Daniel Donahue. “Her tireless efforts have made a major and permanent impact on Manitoba’s film and music industries. She leaves a legacy of passion, commitment and vision that will not soon be forgotten.”

Highlights during Carole’s time at MFM include:

Manitoba Film & Music’s Board of Directors, chaired by Daniel Donahue, will lead the search to fill the corporation’s CEO & Film Commissioner position.

Carole Vivier Biography

Carole Vivier, CEO & Film Commissioner for Manitoba Film & Music, is a passionate champion of Manitoba’s creative and cultural sector. For three decades, she has been at the forefront of developing Manitoba's film and music industries into international success stories. Her tireless efforts have earned her a reputation as an effective and forward-thinking business leader. In addition to her work at MFM, Carole currently serves on the Board of Directors at the National Screen Institute, the Winnipeg Convention Centre, and formerly, the Academy of Canadian Cinema and Television, Canadian Film Centre Feature Film Advisory Committee, Burton Cummings Theatre Performing Arts Group, Winnipeg Chamber of Commerce, Film Training Manitoba, Society for Manitobans with Disabilities, and others. Carole was also instrumental in bringing the JUNOS to Winnipeg in 2005 and was Co-Chair of the 2014 Winnipeg Juno Host Committee. In 2012, Carole was a recipient of the Queen’s Diamond Jubilee Medal, awarded to Canadians who have made significant contributions to their community and country at large. In 2014, Carole was a recipient of the Order of Manitoba, the highest honour awarded for service to one’s province.

For more information, please contact:

Ginny Collins

Communications and Marketing Director

Manitoba Film & Music

(204) 947 2040

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