Reel Green

Manitoba Film & Music recognizes that sustainability in motion picture is important. We also recognize that we must collaborate and learn from each other and reduce the negative environmental impacts of motion picture.  In early 2020 MFM licensed the Reel Green program for Manitoba.

Reel Green is a program to inspire, empower and enable sustainable production. We want to encourage the reduction of negative environmental impacts and work to improve the wellbeing of crew and the communities in which we film. 


VISION: A sustainable and thriving industry with a positive and healthy relationship with our environment and society.

MISSION:  To enable the evolution and implementation of sustainable practices in the motion picture industry to contribute to the betterment of the world.

MFM will prioritize the development of programs in the core areas of:


MFM will start on its sustainability journey by offering the Reel Green Carbon Literacy course for the Manitoba film community. 

Resources >> Sustainable production tips.